8 May 2025
There is a new heavyweight in town. Gold Apple — the Russian-born beauty retailer with a global following — has opened its first UAE store in Dubai’s City Centre Mirdif. Alongside a growing e-commerce platform, the physical space is part shopping destination, part beauty playground. In other words, not your average store launch.
Here are the details about the launch, as well as reasons (pretty solid, to be honest) to have a drive and try all these exclusive brands by yourself.
What is Gold Apple?
Launched in 1996, Gold Apple is now one of the top five beauty retailers worldwide. It operates in six countries, boasts over 50 stores, and serves 60 million customers with a catalogue that spans 4,500 brands. Think of it as a beauty destination where mass-market favourites live next to niche icons — and no one bats an eye.
Why bother with an offline-store in 2025?
You could stay home and click “add to cart.” But where is the thrill in that? Gold Apple is bringing back the joy of in-person beauty shopping with a twist — retailtainment concept. That means expert consultations, interactive product zones, and events designed to make your skincare splurge feel like a night out. At 1,500 square metres, the Dubai store is built for discovery, not just errands.
Inside the store: get ready for a little theatre
Sleek, spacious, and a little extra — in all the best ways. The store is laid out by category but designed to surprise you. You may come for a new mascara and leave with a signature scent. Think clean displays, playful details, and tester stations where you are actually encouraged to linger.
The date to save: May 16–18
While the store is already quietly open, the grand opening celebration will take place from May 16 to 18. Expect gifts, prize draws, and possibly a new signature lipstick you did not know you needed. It is the perfect excuse to pop in — and stay awhile.
Why not just go somewhere else?
Two words: exclusive access. About 70 brands are debuting in the UAE for the first time through Gold Apple, and another 70 are available here only. These include Korean cult favourites like O HUI and Darling, prestige finds like Germany’s La Biosthetique and France’s St. Barth, and beloved Russian names like Natura Siberica and Romanovamakeup. Add in the likes of Gucci, Prada, and YSL, and the mix is unmatched. The online store even offers 10% more variety than most megastores.
No time? No problem. They deliver fast
If your calendar is full — or your sofa is winning — there is always express delivery. Gold Apple’s online platform ships across all seven emirates, with four-hour delivery available in Dubai. Pay now, later, or on delivery. Either way, your glow-up is en route.
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