A Greenhouse Getaway: Inside LOEWE’s Pop-Up At Al Ain Oasis

by Dara Morgan

A Greenhouse Getaway: Inside LOEWE’s Pop-Up At Al Ain Oasis

24 Jan 2025

Looking for a solid excuse to escape the city and head to Al Ain? Well, LOEWE Perfumes has kindly decided to give you one. Their Greenhouse pop-up at Al Ain Oasis isn’t just a shopping experience — it is practically an event. Running from January 21 to February 9, this scented extravaganza is happening in a traditional Victorian-style greenhouse surrounded by a lush UNESCO World Heritage site. Here are three utterly compelling reasons why you should make the trip before it is gone.

A Greenhouse to make your Instagram bloom

Forget your typical photo locations — this is a Victorian greenhouse in the middle of a desert oasis. Not only does it look like it was plucked straight out of an apothecary’s fever dream, but it is also the perfect backdrop for your ‘effortlessly cool’ social media moment. Inside, you will find LOEWE’s Botanical Rainbow fragrances, glowing in their kaleidoscopic collection of glass flasks, and enough greenery to make your feed feel fresh and verdant. The greenhouse isn’t just for show, though — it pays homage to the origins of LOEWE Home Scents, inspired by botanic gardens and medicinal plants.

To put it shortly, it is the most photogenic way to smell amazing!

The art of LOEWE scents

LOEWE’s Greenhouse is no mere fragrance shop — it is a multi-sensory adventure. The Botanical Rainbow fragrances are inspired by the natural world, while Un Paseo por Madrid lets you take a fragrant stroll through the Spanish capital without leaving Al Ain. Then there is the Home Scents collection, which celebrates the raw, unexpected beauty of single plants and herbs — think Tomato leaves, Roasted hazelnut, and even Wasabi. Yes, really.

Whether you fancy smelling like a Mediterranean herb garden or a city steeped in history, there is something for everyone. And if you are not already a connoisseur, just use the words “olfactory journey” in conversation after your visit — you will sound like one.

Shopping, but make it an experience

Calling this a shopping trip feels unfair. This is experiential retail — the kind that lets you walk away with a bottle of Honeysuckle-scented bliss and the deep satisfaction of having done something “cultural.” The LOEWE Greenhouse doesn’t just sell products; it sells vibes. From the intoxicating aromas to the greenhouse’s vintage charm, the whole experience is designed to make you feel like you have been transported to a different time and place.

And honestly, when was the last time you could say that about buying a candle?

by Dara Morgan