As someone who writes about jewellery a lot, I am always on the lookout for pieces that bring something fresh to the table. This time, I am diving into the MENA region, where independent brands are mixing bold ideas, cultural storytelling, and top-tier craftsmanship to create seriously stunning designs. Here are some of the ones to know.
Ailes
Founded in Dubai in 2021 by Hind and Fatma Ismail Janahi, Ailes Jewellery offers a contemporary, playful take on luxury. Specialising in fun yet sophisticated pieces, the brand works with 18k gold, diamonds, and precious stones to create statement designs that shine solo or stack effortlessly for a vibrant, layered look.
Think colourful silhouettes inspired by Arabic and Latin alphabets, diamond snakes coiling around the wrist, tennis-themed necklaces, and even precious charms to deck out your bag — we want it all!
Lillian Ismail
Deeply influenced by its founder’s background in art jewellery, Jeddah-based label Lillian Ismail seamlessly blends storytelling with craftsmanship. The designer draws inspiration from Arabic history, transforming cultural heritage into precious ornaments that sparks remembrance and awareness.
Take the Jadela collection, for example — an artistic nod to the traditional hair braids worn by Arabic women to strengthen and protect their hair. The Falak line, meanwhile, is inspired by Islamic scientific manuscripts, echoing the work of Muslim astronomers, philosophers, and scholars over centuries. And 1441 H. pays homage to the architectural details of Jeddah’s historic Al-Balad district.
Ghada Albuainain
Qatari designer Ghada Albuainain clearly believes there’s no such thing as too many diamonds — and honestly, who could argue? Her eponymous brand delivers minimalist yet edgy fine jewellery, defined by unconventional lines, bold shapes, and unapologetic sparkle. It is the kind of ultimate simplicity that still turns heads.
Aisha Baker
Launched in 2017 in Dubai, Aisha Baker brings childhood fairytales to life — think enchanted forests, mysterious castles, and bewitching folklore, all reimagined with a touch of modern escapism.
Each piece is a reinvention of classic fairytales, designed for the 21st-century woman. With distinctive materials and joyful designs, collections are produced in limited quantities — making every piece all the more unique.
More from
InterviewBeauty
12 Years a Blogger: Maya Ahmad On Beauty & Business
Maya Ahmad on 12 years of content, beauty lifehacks and the story behind her jewellery brand
by Barbara Yakimchuk
6 Jun 2025
Jewellery
Jewels & Watches: Resin Jewellery To Wear This Summer
Embrace playful designs to brighten up your summer wardrobe
by Sana Bun
20 May 2025
Jewellery
Enamel, Gold, And Gemstones: Meet Joubijoux, a Fresh Take On Fine Jewellery
A gem for those who were looking for delicate emerald pieces
by Sandy Staff
21 Apr 2025
JewelleryHeritage
Mother’s Day In the Arab World: How Fashion Brands Are Marking the Occasion
A lot of diamonds are guaranteed — because moms deserve nothing less
by Alexandra Mansilla
20 Mar 2025
Jewellery
Easy Tips To Care For Your Jewellery And Make It Last
The guide on keeping your jewellery looking as good as new
by Sana Bun
17 Mar 2025
JewelleryShopping
Beyond Gemstones: The Non-Precious Pieces Every Jewellery Lover Needs
Explore non-precious must-haves by jewellery makers
by Sana Bun
15 Mar 2025